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Celebrating 10 Years with Spiralicious Styling Gel

2 oz Spiralicious bottle in white cake with 10 candles and "10" candle, all lit, with sprinkles decorated around the top.

As we approach the 10 year anniversary of Spiralicious Styling Gel, on October 15th, we thought what better time to revisit Jess’ voice than when she brought us all the news that Sprialicious had arrived!


Originally Posted October 2013


For a while now, our customers have been asking us to provide them with a stronger hold styling product for hair care. If we had to rate our current hair stylers line up, Gelebration Spray and Rockin’ Ringlets would be a light hold, and Confident Coils would be a medium hold curly hair product. That definitely leaves room in the category for a firmer hold curly hair styling product and we hear you that you’ve been filling that need elsewhere.

Well, you don’t have to anymore, Jessicurl fans! After months of testing, we’re super excited to introduce Spiralicious Styling Gel, the thicker, stronger hold styler you've been asking for.

Jessicurl customers have been involved in the creation of this gel from the very beginning, as testers during the formulation process all the way up to naming the product itself! That’s right, through our “Name Jess’ New Baby Contest”, L. Rassmusen suggested the name “Spiralicious” and named this stuff! Jessicurl customers truly are involved every step of the way when it comes to launching a new product. :)

Spiralicious is much thicker than Confident Coils and very gel-like in consistency but does not flake in the hair like many gels can. While it can dry crunchy, that initial crunch scrunches out really easily, leaving the hair very soft to the touch, but the curls hold up all day. No ramen-noodle curls here!

One of the best parts about it is the frizz control. Seriously people, the frizz control on this stuff is NO JOKE! If you currently use Rockin’ Ringlets, you’ll find that the two work together really well. If you don’t find you need a curl enhancer (which is what Rockin’ Ringlets is), Spiralicious will provide you with fabulous hold and frizz control but without giving you “helmet head.” It’s pretty awesome hair care, if I do say so myself. :)

So what are you waiting for?? 


When Jess got excited about something, she went all in and brought her Curlies on the journey with her. We believe in continuing her legacy of cultivating relationships with you, her Curlies, so that everybody that uses our products feels like they are a part of something much larger.