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chief educator
Claire's Look
These products are constant staples in my hair routine! The versatility of all products means I can adapt each wash day to ensure my hair gets exactly what it needs so my curls continue to thrive!


Deep Conditioning Treatment
4.83 / 5.0
(86) 86 total reviews


Spiralicious Styling Gel
4.66 / 5.0
(164) 164 total reviews


Rockin' Ringlets Styling Potion
4.67 / 5.0
(101) 101 total reviews
Let customers speak for us
from 956 reviewsvery happy great lightweight product and keeps a curl well
Loved the starter pack!!
I have wavy/ thick curly hair and this shampoo works miracles to help clean and detangle my hair. I never had build up with this shampoo and it leaves my hair feeling soft. I do pair it with their conditioner
Great product for my hair.
Will send picture . Maybe you can help me pic out the best products first my hair
It holds but not heavy or greasy which is what my 50-something, fine, curly-ish waves need. Even on those off days, I find this product helps a gal get her hair act together and that can sometimes turn things around. Give this stuff a whirl!
Deep Conditioning Treatment
I’m impressed with these products on how much moisture and lift I have on my shoulder length frizzy, dry, thin, 2c/3a wavy/curly senior gray/silver hair. I’ve learned to use very warm water in shower for washing/conditioning hair, for product absorption, and lightly towel-plop hair prior to putting on styling products in shower. I then spray the Gelebration spray on roots then rest of hair, finger spread through and scrunch hair upside down (creams weigh down my low porosity fine hair). Praying-hands nickel-size application of Confident Coils and scrunch more upside down. Get out of shower and do the same method with Spiralicious Styling Gel. Place my curls the way I want and hover-pat top of head to control frizzles. I criss-cross duck-pins to prop up hair along part, etc. Completely air dry (or diffuse) and use ~ 3 drops of hair oil/serum when I scrunch out hair upside down and hover-touch top where frizzies like to pop up later in the day. So far, so good!
Great value to try these products!
Now my hair as better ringlets when used as a leave in.
Clarifying Shampoo
Used this early in my curly hair journey and didn’t love it. Tried again later and I love it for a protein free option in summertime humidity. I highly recommend this gel.
Grabbed this little bottle on my way out the door, stuffed my hair in a cap under bike helmet, and refreshed my curls when I got to work. Worked great.
The best, I felt my hair like a cloud before I used
I love the gel it worked wonderfully with my hair. I love to use it with the styling cream and add gel if I needed more defined curl.
I really like all your products. This conditioner makes my hair so soft, which is rare for my dry hair. It also helps with frizz. So far it’s great. 👍
Keeping you in the know
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