NEW Clarifying Shampoo Available Now

two bottles of Jessicurl's Clarifying Shampoo leaning up against each other with bubble lather around them and text that says YOUR FRESH START

Jessicurl Launches New Clarifying Shampoo, First New Product in Four Years

Filling a gap in the curly haircare routine & market for those with scent sensitivities


ARCATA, Ca., June 4, 2024 – Jessicurl, a trusted name in haircare for over 20 years, is proud to announce the release of our latest innovation: a Clarifying Shampoo that provides a routine reset formulated for curls but suitable for all hair types. A recipe crafted by our founder, this new addition to our line stands out amongst its market competitors with its "No Fragrance Added" formula, catering to those with scent sensitivities. This marks our 14th product and first launch in four years, following the passing of our beloved founder in June ‘23.


Jessica McGuinty founded Jessicurl with the philosophy that “you are not only allowed but ENCOURAGED to love your curly hair in its natural state, stop straightening it, and realize that You Have the Right To Remain Curly!” so it is not only our priority to make salon-grade curl products, but ones that are accessible for consumers with a wide range of sensitivities (fragrance, gluten, etc).


Product Features/Highlights:

  • Gluten-Free, Vegan, and Cruelty-Free
  • Does NOT contain: Sulfates, Silicones, SLS/SLES, Parabens
  • Contains Mild Surfactants for Safer Use on Color-Treated Hair
  • Contains Hydrating Ingredients to Help Scalp & Hair Retain Moisture
  • Formulated for Curls, Suitable for All Hair Types
  • Formulated for Regular Use (1-2 times a month when your routine needs a reset)


A clarifying shampoo provides a deeper cleanse of the hair and scalp than typical shampoos with heavier surfactants than regular shampoo. Jessicurl’s Clarifying Shampoo contains sulfate-free surfactants heavier than our other cleansers but gentle enough to prevent damage while eliminating any grease, product residue, and impurities from your scalp and hair strands.


Build-up (accumulation of natural oils/sebum and added product) can sit on the scalp and hair strands, stopping your hair from absorbing all the other products that follow, such as conditioners and styling products. Regularly clarifying means better hydration and the ability to retain moisture and reduce frizz. Many factors determine how often you should use clarifying shampoo, such as how frequently you wash your hair, if you live in an area with hard water, sporting activities like swimming, or hair density, but a good benchmark is 1-2 times a month.


Signs You Need to Clarify:

  • Greasy flat roots
  • Dry/irritated scalp
  • Hair looks dry and dull no matter what products are used to combat this
  • Excess frizz
  • Limp curls/waves
  • Styling products aren’t working
  • Excess shedding (more than usual)


Jessicurl’s Clarifying Shampoo will be available starting June 3rd, at $7.95 for a travel size 2 oz. and $17.95 for a standard 8 oz. on One free 0.5 oz. sample is available per customer to affordably test how the product improves their routine. To learn more and order our Clarifying Shampoo, visit


Jessicurl was founded in 2002 by Jess McGuinty, a pioneer in the early 2000’s U.S. curly haircare movement, with the mission of producing high quality products specifically designed for curly hair. Its conception began with Rockin’ Ringlets Styling Potion, a flaxseed-based product that catapulted the brand into the hearts of the curly community. With its newest addition of the Clarifying Shampoo, Jessicurl has now expanded to a line of 14 products including Cleansers, Conditioners, and Stylers for every curl pattern, available in several hundred salons and retailers across the United States and in 31 countries.