I developed the Jessicurl line after realizing that most hair products on the market contain ingredients that are bad for my hair. It seemed like everything had drying alcohols in hair gels or harsh detergents in shampoos. Like the people running it all didn't know that there were certain ingredients to avoid in curly hair products. Nothing treated my naturally curly hair with the respect it deserved.
I wanted to let other curlies know as to why I avoid certain ingredients in Jessicurl products.