2024 Was a Big Year, Thank You!


a Jessicurl collage of fellow Curlies, Products, and Jessicurl moments
by the Jessicurl Team

2024 was a busy year for us Curlies! From community campaigns to international distribution, Jessicurl made big waves – and of course, curls! Who better to celebrate & recap the year with than you, our best curl friends!

Photoshoot with Local Curlies: Starting in January, we began planning for our Spring/Summer 2024 Photoshoot. For this shoot, we decided to cast real customers from our local community in Arcata, CA to truly capture the spirit of Jessicurl! With a range of experience modeling, but an immense love for our products, these Curlies provided a genuine connection like no other. We couldn't be more grateful for their hard work & beautiful waves, curls, & coils! Special thank you to the team and the models that made this happen!

New Product Launch: In June, we launched our first new product in four years! Adding a Clarifying Shampoo to our selection of cleansing products and filling a much needed gap for a No Fragrance Added clarifying option. We were even featured in Beauty Independent!

Big Website Change: In September, we launched a new website theme that prioritized enhancing educational materials, creating hubs for community content, & providing a better experience for us all! This was made possible because of the incredible photos from our Spring/Summer Photoshoot & the amazing Curlies who participated in it.

Curlies Here, There, Everywhere: Throughout this year, our community has gotten so much bigger, with Curlies across the globe celebrating the right to remain curly! This year, our products became available through distributors in Germany & the Middle East.

We know this wouldn’t be possible without the support of our Jessicurl community! Thank you for being with us throughout our journey and we are incredibly grateful to be with you on yours. We can’t wait to see what 2025 has in store for us, and to share that with you!