A Look Back - Just Booked My Tattoo Appointment


Jess smiling with her "full body logo lady" tattoo visible on her upper arm

Hey There Curlies,

After sporting our very popular, Jessicurl Temporary Tattoos at most of the events she went to, Jess realized that sponging her logo on her arm only to have it fade was not the route she wanted to take anymore. She didn’t need any tattoo ideas. In 2012 she decided to get “The Goddess” or “full body logo lady” as she called it at the time, permanently inked on her arm as a nod to the brand and community she created. She was so happy and excited!

Let’s take a look back at her wonderful blog post she wrote upon booking her appointment to get er’ done!

Just Booked My Tattoo Appointment (Originally published August 2012)

by Founder Jessica McGuinty

If you’ve been following my blog or Facebook page recently, you know I’ve been talking a bit about getting a variation of my Jessicurl logo as a tattoo. I call it the “full body logo lady” for lack of a more creative name. (We really need to name her!)

We have temporary tattoos of her that I wear at events and every time they fade off I get bummed. That’s part of how I know I really want it permanently.

September will mark the 10 year anniversary of Jessicurl, and that is a large part of the reason why I’m deciding to get this tattoo now. Ten years in business is a huge milestone, to be sure, but this image, this woman, means so much more to me than “just” the logo for my company.

She is us. All of us. She is the curly, confident woman we have become through our often challenging and turbulent relationships with our hair. She allows her natural curls to flow, to be, to fly. In short, she Has The Right To Remain Curly.

I for one did not always recognize nor exercise that right and I know many of you didn’t either. The last ten years have meant a lot to me, obviously on a professional level but on a very personal one as well. The fact that I’ve had any role in helping any one of you feel ANYTHING like the woman in my logo is huge to me. The fact that *I* ever feel anything like that woman is huge to me, given how insecure I’ve felt about my hair for so much of my life.

When I think back 20 years to how I felt about my hair at 16, and compare it to how I feel about it now, I have no doubt in my mind that I want that image emblazoned on my body for the rest of my life. :-)

This is where this story gets even cooler. I consider the official anniversary of Jessicurl to be the Tuesday after Labor Day, since that is the day in 2002 that I got my business license. Makes sense, eh? This year, I’ll be up in Canada with my dad and step-mum Wendy.

I decided that I wanted to get the tattoo done during that trip, largely because my dad was one of the first people to encourage me to wear my hair down and curly back when I hated it and used to wear it up all the time. He would say, “But Jess! It’s like a big beautiful lion’s mane!” and I’d say, “THAT’S WHAT I HATE ABOUT IT!!” :-) Also, he embraced HIS right to remain curly long before I did, as he had a LOT of curly hair…ahem…back when he had hair. ;) I also just really wanted to get it as close to our anniversary as possible.

The tattoo parlor I chose is so popular, they only had one 2-hour opening during my trip ... on Tuesday September 4. :-) Yep, the Tuesday after Labor Day, exactly 10 years to the DAY. I’m feeling pretty good about this decision, folks.

So, I know, tattoos aren’t for everybody, and that’s cool. I already have two so I know I’m ok with them. And for all of the reasons stated above, I KNOW I’m going to love this one. In fact, I’m kind of counting down the days until I have it! :)

*Oh – since I know you’ll ask. I’ve decided it will go on my upper arm/deltoid area because I want it to be visible. :) My hair covers up my upper back/shoulders, I already have one on my ankle that I hardly ever see because I wear boots all the time, and I really just don’t want it on my inner wrist, as has been suggested. So, there you have it. If you’ve provided input that you don’t like that spot, well, please don’t feel I’m ignoring you. :) This is the spot that I’m personally most comfortable with. :)

So curlies, don those temporary tattoos if you have them we hope you are smiling ear-to-ear as we are basking in the clearly excited energy of her words of yesteryear.