While I am a big believer in breaking the stigma that curls are complicated, there are many reasons why choosing a dedicated curly hair brand will accelerate your hair health and take your curls to the next level!
What could be better than putting your curls in the safe hands of people who live and breathe curls, right?!
CURLS UNDERSTOOD
Regular brands will have products that contain harsh chemicals such as sulphates and parabens that affect hair health by causing dryness and weakening of the hair. Silicones, on the other hand, stop moisture from entering the hair. This becomes a vicious cycle of causing damage to the hair and masking the problem with an ingredient that, on the outside, seems to be making the hair smooth.
DUAL FORMULATED
We know curls need specific products to ensure our curls look & feel good, but nobody wants to buy multiple products to get the desired result. Not only is this costly but over-layering the hair can cause build-up in the long run. That’s why all Jessicurl conditioners can be used as a “rinse out” or a “leave in”, and stylers can be mixed to achieve different levels of hold and results. Winner!
CRUELTY-FREE
Unfortunately, we still live in a time where animal testing is not a thing of the past. Using a brand that focuses mainly on natural product ingredients usually means, and certainly in Jessicurls case, that the products are cruelty-free.
Love Claire x
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