After taking the U.S. Curly Hair Care Industry by storm for two decades with its celiac-friendly, vegan, and cruelty-free products, Jessicurl will be debuting at Cosmoprof Bologna in Spring 2025 as they expand within the EU market.
Founded in 2002 by Jess McGuinty, Jessicurl began with a simple mission: to create salon-quality, natural products designed specifically for curly hair and to encourage others to embrace the natural texture of their hair. What started with a single product—Rockin’ Ringlets Styling Potion, a flaxseed-based styler that catapulted the brand & it’s founder into the hearts of the curly community—has grown into a full line of 13 products. Jessicurl’s emphasis on embracing one’s natural hair texture, ethical sourcing, no fragrance added options, and gentle formulations has made the brand a favourite in the curly hair community.
“We are happy to share our curly community and growth with the EU marketplace, including over 60% returning customer rate and over 10% conversion rate across our retail sites. We look forward to connecting at Cosmoprof Bologna!” - Barry Nachshon, CEO of Jessicurl
Consumer favorites include: Spiralicious Styling Gel (Cosmopolitan’s Best Gel for Fine Curly Hair in 2023 & 2024), Rockin’ Ringlets Styling Potion, Too Shea! Extra Moisturizing Conditioner, and Gentle Lather Shampoo
Jessicurl is excited to connect with international distributors, press, and curly-haired individuals at Cosmoprof Bologna. Interested in trying products or receiving high-res images? Please contact us for samples and more details. Visit us at Hall 22 | Stand A77b, March 20th–22nd, 2025.
www.jessicurl.com | @jessicurl | marketing@jessicurl.com