Truth or Trend: Wet Refreshing Too Much?


close up of a curly haired woman's hair with water droplets forming on the edges
by Jasmin Shirazian

We’ve all been there - standing in front of the mirror, curls a little flat, frizz formed and somehow getting frizzier, when temptation hits: “Maybe I’ll just soak it down and start fresh.” I mean, I literally thought of doing it this morning. Wet refreshing has become a go-to trend in the curl community, but is it actually helping your hair… or haunting your curls?

The Science Behind Wet Refreshing 

Textured hair loves moisture, but there’s such a thing as too much of a good thing. Wet refreshing every day can actually lead to over-hydration. That’s right — your hair can get waterlogged without retaining the moisture! When curls are repeatedly saturated, the hair shaft swells and contracts as it dries, weakening your strands over time. This cycle can invite breakage, frizz and even loss of curl pattern. Noooo </3! 

On top of that, constantly rewetting can disrupt your natural oils and the carefully layered products you worked so hard to apply on wash day. The result? Limp curls that feel heavy instead of bouncy.

The good news is, you don’t have to give up on refreshing! You just need to swap daily soaking for smarter, curl-friendly tricks that keep your hair hydrated without water overload.

What to Do, What to Do!

Awe-Inspiraling Refresher Spray - Think of this as your curl revival potion. Just a few spritzes perk up curls, tame frizz and restore bounce - no drenching required. It’s lightweight, moisturizing and perfect for second - or third! - day hair.

Protective Styles + Scrunchies: Fall is the season of scarves, hats and cozy flannels… which also means friction, tangles and the dreaded halo frizz. Depending on your curl type, protective styles like braids, buns or twists - secured with soft, curl-friendly scrunchies - give your hair a break without causing it to break! And, always looking cute.

Spot Treat with Conditioner Mixes - Instead of soaking your whole head, try mixing a little Too Shea! Extra Moisturizing Conditioner with water in a spray bottle. Target only the areas that need TLC, like your ends or crown, for a quicker, healthier refresh.

Well, What Do We Think?

Wet refreshing every day is definitely a trend… and not one your curls will thank you for. The real truth is that moderation, smarter refresh methods and protective styling are the key to keeping your hair thriving in the long-run. 

So, skip the water drench and reach for your refresher spray or scrunchie arsenal instead. Your curls will stay defined, moisturized and most importantly - happy!